17 anti-Prime Day sales giving Amazon a run for its money

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Your moment to save big starts now.

Amazon Prime Day 2026 has arrived, giving shoppers four exciting days to take advantage of the best deals of the year across categories. But fair warning: Prime Day only runs from June 23 through 26, so there’s not much time to cash in on these markdowns.

Here’s the good news — Prime Day isn’t the only major sale worth shopping this week. Many other major retailers are launching competing events with major discounts of their own. Our seasoned Post Wanted writers have spent hours sorting through the offers to find the very best summer deals.

Below, score savings on essentials from top retailers like Kohl’s and Walmart, along with beauty favorites from Ulta Beauty, fashion finds from Nordstrom, furniture and decor from Wayfair, and much, much more. Basically, you could have everything crossed off your shopping list in no time.

If you’re looking to stay on budget this summer, or if there are a few items you’ve been waiting to buy, now is the time to shop. Below, explore our guide to the best deals happening right now, along with everything you need to know to make the most of these sales.


Walmart swing set
Walmart

The summer “Walmart Deals” event runs June 22 through 28, with up to 50% off across tech, patio furniture, grills, toys and apparel. It’s available online, in the app, and in stores. Plus, you don’t need a membership to score the deals.

Shop Kohl’s Deal Days from June 23 through 28 for six days of savings on summer must-haves and back-to-school essentials, plus free shipping on every order. Don’t forget to shop the clearance section for up to 70% off, too.

Need a wardrobe refresh? The Nordstrom Anniversary Sale officially opens to everyone on July 18, but cardholders get a head start shopping as early as July 14. Just don’t wait too long. Seasonal styles sell fast this time of year!


Wayfair couch
Wayfair

Wayfair’s Hot Summer Sale, running in mid-June, is the retailer’s main summer savings event. Shoppers can score major discounts — up to 70% off — on everything from outdoor patio sets and indoor furniture to mattresses and home décor.

Time to upgrade your tech. Best Buy’s 2026 summer sale is expected to run from June 22 through 28, timed to compete directly with Prime Day. Take advantage of major discounts up to around 50% on TVs, laptops, appliances and smart home tech both online and in stores.

Athleta’s Semi-Annual Sale is officially on, with up to 60% off select styles at Athleta.com from June 23 to 28. It’s the perfect time to refresh your activewear lineup with discounts on all the essentials. Think leggings, sports bras, shorts and more go-to favorites for workouts and everyday wear.

Get ready to celebrate the Fourth of July with Old Navy’s “American Summer” Sale. Right now, everything is 50% off online through the holiday weekend — perfect for stocking up on summer styles for the whole family.


Macy's styles
Macy’s

Macy’s summer sale usually runs from late June through early July, with rotating discounts across fashion, home, beauty and big seasonal clearance events. Enjoy doorbusters, extra promo codes and deeper markdowns on clearance.

Cozy Earth’s Cozy Days sale is on! Cozy Days is live June 22 through 27, with 20% off sitewide and 25% off bundles on Cozy Earth. It’s an easy chance to stock up on ultra-soft essentials for less.

Say hello to beauty deals galore. Sephora shoppers can save up to 25% on shampoo and conditioner through June 23, plus Beauty Insiders can unlock perks like free same-day delivery with code GETASAP and 500 bonus points on $75+ orders with POINTSPLUS.

Score luxury for less. While Quince doesn’t run a dedicated competing Prime Day sale, shoppers can still find great deals in its Archive section. That’s where the brand quietly marks down past colors and last season’s signature styles, often 35% off or more.


Bath & Body Works Milk Bar collab
Bath & Body Works

Shop the summer Semi-Annual Sale at Bath & Body Works, where the retailer is offering up to 75% off nearly everything in stock. It’s the perfect time to stock up on fan-favorite body care products, three-wick candles and more for a fraction of the usual price.

Bloomingdale’s is another go-to destination for luxe style for less. The department store is kicking off summer with 20% to 30% off top styles to help refresh your summer wardrobe.

Summer adventures call for easy outfits, everyday essentials, back-to-school fits and pieces kids actually want to wear. From June 11 through June 24, Abercrombie Kids is offering BOGO 50% off almost everything in-store and online. Plus, up to 60% off clearance items.


Ulta Beauty store
Ulta Beauty

Start planning your cart! Based on last year’s timeline, the Ulta Beauty Big Summer Sale event is expected to run from mid-June through early July and features up to 40% off select makeup, skincare, hair, fragrance and more from all your favorite beauty brands.

Stock up on SPF! iHerb is running a major summer sale, including a buy one, get one 50% off sunscreen deal. Just add at least two qualifying items with the “Buy One, Get One 50% Off” tag to your cart to activate the discount. The offer ends June 30.

Bugaboo is launching its Summer Sale from June 23 to July 7, giving parents a great opportunity to save on premium travel essentials — from the stylish and functional Giraffe high chair to the fan-favorite Butterfly 2 travel stroller.


Your Amazon Prime Day FAQs, answered

What is Amazon Prime Day and when is it?

Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

How long is Prime Day?

This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.

What’s new about Prime Day in 2026?

In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:

  • Today’s Big Deals program: New daily discounts up to 50% off or more
  • New deals dropping as often as every five minutes during the sale
  • Prime members gain access to exclusive travel deals
  • Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
  • Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
  • Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
  • Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card

Do you have to be an Amazon Prime member to shop?

Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.

What are the best deals?

From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.

Is it worth it?

We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.

When is the next Prime Day?

Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.


This article was written by Miska Salemann, New York Post Commerce Writer/Reporter. As a health-forward member of Gen Z, Miska seeks out experts to weigh in on the benefits, safety and designs of both trending and tried-and-true fitness equipment, workout clothing, dietary supplements and more. Taking matters into her own hands, Miska intrepidly tests wellness products, ranging from Bryan Johnson’s Blueprint Longevity Mix to the viral Oura Ring to Jennifer Aniston’s favorite workout platform – often with her adorable toddler by her side. Before joining The Post, Miska covered lifestyle and consumer topics for the U.S. Sun and The Cannon Beach Gazette.



For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.




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