Apple announced a quite shocking price hike on many of its products this morning, even hiking up the price of what used to be the most affordable MacBook on the market.
Key Takeaways
- The News: Due to ongoing memory chip supply chain issues, Apple has announced a sudden price hike across major product lines, including entry-level MacBooks and iPads.
- The Outlook: Apple CEO Tim Cook confirmed these elevated prices are permanent for the foreseeable future.
- The Opportunity: Prime Day is currently offering massive discounts on existing Apple inventory, making this a rapidly closing window to buy Apple devices before the $500+ price increases hit all retailers.
These price changes come on the heels of Apple’s supply chain issues, in particular regarding memory chips.
More bad news? Apple’s CEO Tim Cook says these prices won’t be changing back anytime soon, meaning you’re stuck with hiked-up Apple prices for the foreseeable future.
The silver lining: Apple products are heavily discounted for Prime Day, making this a great time to stock up on one if you were thinking about it. Because once Prime Day is over, you’ll be stuck paying as much as $500 more on certain MacBooks and iPads.
Right now, the prices for Apple Watches, AirPods and iPhones are not supposed to rise, but given that the MacBook and iPad price hike news came so suddenly, there’s no telling when these prices spike as well.
Last-Chance Prime Day MacBook Deals
The MacBook Neo is about to jump to $699.99, making this your last chance to grab it under $600.
The Apple 2026 MacBook Neo is a 13-inch ultra-portable laptop powered by the A18 Pro chip, featuring a 6-core CPU and a 16-core Neural Engine specifically optimized for Apple Intelligence and on-device AI tasks. It comes equipped with a high-resolution Liquid Retina Display, 8GB of Unified Memory, and a 256GB SSD for fast storage and multitasking. Designed for modern communication and sleek aesthetics, it includes a 1080p FaceTime HD camera and is available on Amazon in four distinct finishes: Silver, Indigo, Blush, and Citrus.
Apple’s MacBook Air is going to hike up to $1,499 — in fact, it’s already jacked up to the new price on Amazon.
That said, you can grab this option on sale now below its original price of $1,299 if you act fast. This laptop has bright, even visuals and can handle multitasking with ease. It features Apple’s latest M chip, which means the fan won’t get loud no matter how productive you are. Plus, they’re ultra-durable. Case in point: I owned a MacBook Air when I was in high school, and the device still functions today.
iPad Mini prices are now starting at $599 for the most basic version. The one below is 126GB and offers both Wi-Fi and Cellular — the regular Wi-Fi version is sold out at the time of publish.
Similar to other Apple iPads, the mini is equipped with Touch ID, a 12MP wide camera, 5G cellular, and is compatible with the Apple Pencil and Bluetooth keyboards. Lightweight and portable, it’s ideal for getting tasks done on the go.
The iPad Air’s 13-inch model will soon cost $949 — for the Wi-Fi-only model.
Right now, you can snag the 13-inch for just $699, though, if you act fast. This iPad packs 128 GB of storage, has a lightweight design and runs apps without lagging or freezing. Shop now before the price hikes up.
Apple Watch and AirPods Deals to Grab Before Prices Spike
Just because Apple Watch and earbud prices haven’t risen yet doesn’t mean it’s time to stay idle. Shop them now before their prices probably hike up, too.
Your Amazon Prime Day FAQs, answered
What is Amazon Prime Day and when is it?
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
How long is Prime Day?
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
What’s new about Prime Day in 2026?
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
- Today’s Big Deals program: New daily discounts up to 50% off or more
- New deals dropping as often as every five minutes during the sale
- Prime members gain access to exclusive travel deals
- Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
- Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
- Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
- Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card
Do you have to be an Amazon Prime member to shop?
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.
Is it worth it?
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.