Madison LeCroy is charmed by this viral beauty buy.
The Cosrx Advanced Snail 96 Mucin Power Essence has taken off on TikTok in recent years — a nd while it’s already more affordable than most Hollywood must-haves, during Amazon Prime Day it’s almost 50% off.
Perhaps LeCroy will be stocking up, given she once said she uses the hydrating formula “every single night.”
“This is stuff is amazing,” the “Southern Charm” star told E! in 2024. “The price is insane. I have invested a lot of money into skincare and this really does work. I have dry skin and this has really changed that for me.”
She’s not alone in her love for the stuff; Emily Ratajkowski once shared a snap of it on Instagram, while Alex Cooper told Vogue it’s “the one product that keeps my skin hydrated for more than 20 minutes.”
Meanwhile Ariana Madix became hooked after borrowing some from her boyfriend, telling New Beauty, “I like it a lot.”
The moisturizing must-have is designed to reduce dullness and soothe dehydrated skin for a radiant glow. And given Amazon’s sold over 40,000 bottles this moth alone, it’s safe to say shoppers are obsessed.
“It is healthy gorgeousness in a bottle,” one of the over 10,000 (!) five-star reviews reads.
The Power Essence isn’t the only Cosrx product stars stock up on, however, as Angel Reese once called the 6 Peptide Skin Booster Serum and Peptide Collagen Hydrogel Eye Patches her “ultimate skin hack” on TikTok.
And while Hailey Bieber’s a billionaire, she’s still using the brand’s Advanced Snail Mucin Glass Glow Hydrogel Masks, which are currently on sale for just $10.
Whichever of the best Prime Day beauty deals you’re shopping, be sure to do so fast — these will fly off the shelves at the opposite of a snail’s pace.
Prime Day FAQs, answered
When is Prime Day?
This year, Amazon Prime Day runs across four days, from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
Do you have to be a Prime member to shop?
Prime Day is Amazon’s premier sale event, meaning it’s a member-exclusive. You can get a 30-day free trial to enjoy Prime Day savings (plus all the benefits of the subscription) with no strings attached.
What’s new for Prime Day 2026?
Unlike previous years, this year Prime Day is pushed up to June. With that change, Amazon is also introducing several new incentives sweepstakes, opportunities to win gift cards, exclusive travel deals and even more, even bigger Prime Day deals.
What deals are actually worth shopping?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on top-rated tech like Apple AirPods, restock your favorite beauty and skincare, peruse accessories like jewelry and handbags, and comb through all of Amazon’s best-sellers for steep discounts.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, we’re expecting Amazon to run back its October Prime Big Deal Days sale in fall of 2026. Page Six Style will have all the latest news here.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.