Martha Stewart is having a blond moment.
The domestic doyenne recently dropped a hair care secret in her Instagram comment section, saying she uses Oribe Bright Blonde Shampoo and Conditioner for her platinum tresses.
After she shared a selfie from a Milan hair salon with bottles from the Bright Blonde collection visible in the background, the brand commented — and Stewart quickly responded, sharing a rave review and confirming that it was “exactly what [she] used” during her appointment.
“I love Oribe shampoo and conditioner,” she wrote. “Keeps my blond blond and my hair extra thick and healthy.”
Designed for blond or silver hair, the purple formulas are designed to correct brassiness and yellow tones, while brightening natural highlights for a “lit from within” look.
Several Amazon reviewers are also rinsing and repeating with the popular products, as the conditioner’s racked up a nearly perfect 4.6-star rating out of over 1,400 reviews.
“I’ve tried tons of high-end violet conditioners and this is definitely my favorite,” one wrote, while another called it “worth the cost, especially if you value the color of your colored blonde hair.”
Blond celebrities aren’t the only ones using Oribe, however, as Victoria Beckham once told Into the Gloss she uses its Signature Shampoo and Conditioner on her famous brunette hair. (“They smell incredible,” she raved.)
Meghan Markle used the brand’s Dry Texturizing Spray on the set of “Suits” for bouncy curls.
“There is nothing like a hair flip,” she raved in an interview with Birchbox at the time. “When my hair is feeling a little weighted, Suanne, my hair artist on set, has me bend forward and she sprays a little Oribe Dry Texturizing Spray.”
Meanwhile, “RHORI” star Alicia Carmody — a trained hairstylist — recently told us she would “die without” the brand’s Royal Blowout Spray.
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This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.