Amazon Prime Day is officially underway, and Day 1 is packed with some of the biggest savings of the year.
If you know where to look, Amazon’s secret deals can unlock even deeper discounts on top brands, trending products and exclusive finds. Throughout June 23, Prime members can shop Today’s Big Deals, a series of limited-time offers that drop three times daily at 12 a.m., 8 a.m., and 1 p.m. PDT.
Each drop features at least five standout deals, with many products discounted by as much as 50% off.
This year’s lineup includes coveted brands shoppers love, including Sol de Janeiro, LG, Stanley, Ninja, Our Place, Levi’s and Little Tikes, along with exclusive products you can only find on Amazon. Whether you’re stocking up on beauty essentials, upgrading your kitchen, refreshing your wardrobe or shopping for the family, these flash deals offer some of the most exciting savings of the event.
The catch? These offers are only available while supplies last, and the best deals can sell out fast. You also want to make sure you sign up for a 30-day free trial of Amazon Prime if you’re not already a member to unlock all of the offers.
Amazon will also release new discounts as often as every five minutes during select periods throughout the day, making it worth checking back frequently to score the biggest bargains before they’re gone.
Sore muscles don’t stand a chance against this handheld percussion massager, which delivers targeted relief after workouts, long days at your desk or intense travel schedules. Prime Day is the perfect time to invest in a recovery tool you’ll reach for again and again — especially when it’s discounted.
If cafe-quality coffee and espresso at home is your goal, this machine makes it incredibly easy with the push of a button. It’s worth snagging on Prime Day because Nespresso is the best espresso machine brand we’ve reviewed, consistently impressing us with its convenience and rich, flavorful brews.
A few drops instantly give skin a sun-kissed glow while adding antioxidant-rich skincare benefits to your routine. We’ve reviewed nearly all of Drunk Elephant’s lineup, and this cult-favorite formula remains one of the easiest ways to fake a healthy, radiant complexion.
Part hair dryer, part styling tool, this multitasker helps create salon-worthy blowouts without the hassle of juggling multiple devices. We spend countless hours reviewing all the blow dryers in our rotation, and Shark usually comes out on top, making this Prime Day deal especially tempting.
This variety pack lets you sample some of Poppi’s most popular flavors while enjoying a bubbly alternative to traditional soda. Stocking up during Prime Day is a smart move if you’re looking for a refreshing drink with added prebiotics.
A true warm-weather staple, these iconic denim shorts feature the timeless fit that’s made Levi’s a household name for generations. Prime Day discounts make it easier to add a versatile pair you’ll wear all summer long.
Keep tabs on your home from virtually anywhere with this wireless camera system that offers motion alerts and live viewing. A five-camera bundle delivers comprehensive coverage, and Prime Day pricing makes upgrading your home security more affordable.
Designed in collaboration with one of basketball’s biggest stars, this eye-catching ball stands out both on the court and on display. Fans of Caitlin Clark and the WNBA will appreciate the collectible appeal —especially when it’s on sale.
Equal parts functional kitchen tool and statement décor piece, this enamel kettle instantly elevates any stovetop. Prime Day is a great opportunity to save on a design-forward item that brings personality to everyday routines.
When it’s off, this TV doubles as wall art; when it’s on, you’ll get stunning Mini LED picture quality for movies, sports and streaming. The included magnetic frame enhances its gallery-inspired look, making this Prime Day bundle an especially compelling value.
This invisible sunscreen layers beautifully under makeup while delivering broad-spectrum SPF 50 protection. We’ve reviewed more than 50 sunscreens, and Supergoop! is a brand we repeatedly come back to for its protection and flattering, natural-looking glow.
Designed to keep drinks cold for hours, this oversized tumbler makes staying hydrated throughout the day much easier. With a durable stainless steel build and convenient straw lid, it’s a practical Prime Day pickup you’ll use daily.
From fitness tracking and health insights to notifications and navigation, this smartwatch helps streamline everyday life. Prime Day discounts make it an excellent time to upgrade your wearable tech without paying full price.
The addition of a color display brings book covers, comics and illustrations to life while preserving the Kindle’s signature reading experience. If you’ve been waiting to upgrade your e-reader, Prime Day is one of the best times to buy.
“Star Wars” fans will love assembling this detailed LEGO set inspired by one of the franchise’s most iconic ships. Whether you’re building it yourself or gifting it to a collector, Prime Day savings make it even more appealing.
Reliable backup power can make all the difference during outages, camping trips and road adventures. This portable power station offers impressive capacity, and Prime Day pricing helps soften the investment. Plus, this colorway is impossibly chic.
This versatile tablet is well-suited for streaming, reading, note-taking and everyday productivity. Thanks to Prime Day discounts, it’s a more budget-friendly way to get a premium Samsung experience.
With built-in spotlights, motion detection and live video monitoring, this security camera helps keep your property protected around the clock. Prime Day is a smart time to expand your smart-home setup for less.
This upgraded smart speaker delivers richer sound while giving you easy access to Alexa for music, reminders and smart-home controls. A Prime Day sale makes it an affordable addition to nearly any room.
Streaming your favorite shows and movies is simple thanks to the built-in Fire TV platform and intuitive interface. If you’re planning a living room refresh, Prime Day deals can help you score a big-screen upgrade for less.
This at-home skincare device is designed to enhance product absorption while supporting a smoother, more radiant complexion. Prime Day is an ideal time to try the viral beauty gadget at a reduced price, and we reviewed nearly all of the brand’s lineup.
See who’s at your door from anywhere with head-to-toe video, motion alerts and easy wireless installation. Shopping the Prime Day sale is a great way to boost home security while saving money.
Exceptional noise cancellation and all-day comfort make these headphones a favorite for travel, commuting and focused work sessions. Prime Day discounts are often among the best opportunities to buy premium Bose audio gear.
Little riders can build confidence, coordination and balance with this beginner-friendly bike designed specifically for toddlers. Prime Day pricing makes it a thoughtful gift that supports active play and early development.
Inspired by the iconic Air Max line, these sneakers combine sporty style with cushioned comfort for everyday wear. It’s a great Prime Day purchase if you’re looking to refresh your footwear rotation without overspending.
Homemade ice cream, frozen yogurt, and sorbet are easy to whip up with this user-friendly appliance. Summer and Prime Day are the perfect combination for treating yourself to a fun kitchen upgrade.
This classic cotton T-shirt offers the clean, timeless style that has made Lacoste a wardrobe staple. Prime Day savings make it an easy addition to your collection of everyday basics.
Whether you’re planning a weekend getaway or a longer vacation, this luggage set provides multiple sizes to suit different trips. Buying travel essentials during Prime Day can help you save significantly before your next adventure.
Your Amazon Prime Day FAQs, answered
What is Amazon Prime Day and when is it?
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
How long is Prime Day?
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
What’s new about Prime Day in 2026?
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
- Today’s Big Deals program: New daily discounts up to 50% off or more
- New deals dropping as often as every five minutes during the sale
- Prime members gain access to exclusive travel deals
- Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
- Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
- Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
- Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card
Do you have to be an Amazon Prime member to shop?
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.
Is it worth it?
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
For over 200 years, the New York Post has been America’s go-to source for bold news, engaging stories, in-depth reporting, and now, insightful shopping guidance. We’re not just thorough reporters – we sift through mountains of information, test and compare products, and consult experts on any topics we aren’t already schooled specialists in to deliver useful, realistic product recommendations based on our extensive and hands-on analysis. Here at The Post, we’re known for being brutally honest – we clearly label partnership content, and whether we receive anything from affiliate links, so you always know where we stand. We routinely update content to reflect current research and expert advice, provide context (and wit) and ensure our links work. Please note that deals can expire, and all prices are subject to change.