Hollywood has stepped up its game, flaunting the massive, mythical Trojan Horse near the Universal Studios Hollywood theme park on Saturday.
The 34-foot horse is towering over theme park goers at Universal Hollywood CityWalk in the San Fernando Valley to promote Christopher Nolan’s epic “The Odyssey,” in theaters July 17.
Pictures of the horse show the massive striped wooden steed rearing on a sand platform with the movie’s title carved into it. Nolan’s movie is being distributed by Universal Pictures.
Construction on the horse started several days ago, according to photos posted on social media.
The horse sits in front of the property’s main movie theater, the AMC Universal Cinema.
Nolan’s feature flick has an ensemble cast of actors portraying major characters from Homer’s myth.
Matt Damon is set to portray Odysseus, Tom Holland will act as his son, Telemachus, Anne Hathaway will portray Odysseus’ wife Penelope, and Robert Pattinson, Zendaya, Charlize Theron, Lupita Nyong’o with many other notable actors taking up featured roles.
The film has a massive $250 million budget, and has used a chunk of that cash to promote the movie.
Along with the massive horse, AMC released a smaller version of the steed that theatergoers can stuff with delicious Trojan-mimicking popcorn.
One of the ships in the film will also be shown on the Universal Studios Hollywood studio tour with footage and filmmaker interviews playing for parkgoers.
Nolan has emphasized that audiences should watch the film in premium formats, enlisting several of the film’s major actors to promote formats from IMAX 70MM to Dolby Cinema.
Another one of the Trojan horses was seen in Miami. The movie’s social media account posted a photo of Damon and John Leguizamo standing in front of it.
“Matt Damon and John Leguizamo have arrived in Miami. Get tickets to experience The Odyssey in theaters July 17,” they wrote.
Universal lovers had jokes about the mythologically deceptive horse — wondering whether it had to go through security.
“No, because it’s a gift for Universal Studios from Disney.”