Popular with Gen Z, millennials, PerfumeTok creators and staffers from Post Wanted alike, PHLUR is one of the brands at the forefront of the fragrance renaissance.
Earlier this year, Post Wanted’s Holly J Coley spoke with Chriselle Lim, co-founder and creative director of PHLUR, who shared that “fragrance has always been a part of people’s personal care routines, but the demand for fragrance really exploded over the last few years.”
Some of PHLUR’s best sellers are up to 20% on Amazon as part of a major Prime Day deal. Not sure where to start? Not feeling confident in a blind buy?
Here’s what Lim has to say about that: “If you have a general understanding of which olfactive families you enjoy most, looking for scents within those categories is a good place to start. I also recommend looking into how a scent is described outside of the notes themselves. At Phlur, all of our scents are rooted in emotional storytelling, so you may also find a new scent based on how you want to feel.”
If you’re looking for modern, bold fragrances, you’ve come to the right place. Below, check out all of our team’s favorites available on a rare Prime Day discount through June 26 only.
- Top notes: Cassis Leaves, Strawberry Gariguette, Plum Nectar
- Heart notes: Wild Lily, Red Poppy, Apple Blossom
- Base notes: Earthy Woods, Tonka Bean, Sugared Amber
Readers, meet my signature summer scent. Strawberry Letter has a woodsy base with a gourmand, fruity top that gives the fragrance a lot of depth. It’s not cloying or sickeningly sweet, but rather, perfectly balanced.
- Top notes: Pink Pepper, Black Currant
- Heart notes: Rose, Osmanthus, Nutmeg
- Base notes: Amber, Cashmere Wood, Musk
Coley raves about this fruity floral, saying, “I have NEVER liked the smell of rose-based perfume, but Phlur’s Rose Whip has such a lovely drydown that I’ve made it the exception. It’s ambery, soft and sophisticated.”
- Top notes: Granny Smith Apple, Pear, Watermelon
- Heart notes: Apple Blossom, Violet, Pink Lady Apple
- Base notes: Pink Praline, Musk Nectar
These body mists pack a serious fragrance punch. Fruity and floral, it’s not hard to tell what Mrs. Smith smells like based on its name alone. The strong top notes of Granny Smith apple and pear are contrasted and balanced out perfectly with a praline and musk nectar base.
- Top notes: Pitaya Pulp, Sweet Orange, Fruit Gummies
- Heart notes: Orange Flower, Jasmine Sambac, Marigold Bloom
- Base notes: Patchouli Prisma, Glazed Musks, Sheer Amber
This fruity and floral “technicolor daydream” is deliciously sweet without being overpowering. It’s a true standout, both in my fragrance collection and in Phlur’s lineup.
- Top notes: Blackberry, Bitter Orange, Blackcurrant
- Heart notes: Purple Freesia, Raspberry Blossom, Vanilla Orchid
- Base notes: Ambrette, Musk, Amber Woods
The Vanilla Blackberry body mist is a fruity gourmand with a strong scent that lingers long after you’ve spritzed it on. If your favorite fragrances are vanilla-forward, this one is a nice variation on the classic scent.
- Top notes: Mandarin Splash, Pink Pepper, Golden Pear
- Heart notes: Orange Flower Water, Jasmine Blossom, Coconut Milk
- Base notes: Benzoin, Sandalwood, Vanilla Cream
Bold and luxurious, Golden Rule is not quite floral and not fully gourmand, but instead, the perfect balance of creamy, floral and citrusy. It’s a true year-round fragrance that works just as well for everyday use as it does for a night out.
Feeling overwhelmed? We get it. Instead of committing to one scent, you can save on PHLUR’s 2026 Discovery set, which includes eight mini Eau de Parfums: Rose Whip, Cherry Stem, Missing Person, Afterglow, Vanilla Skin, Father Figure, Honey Moon, Golden Rule.
- Top notes: Pink Pepper, Pink Apple, Sugar Crystals
- Heart notes: Lily, Jasmine Petals, Cashmere Wood
- Base notes: Benzoin, Vanilla, Sandalwood, Agarwood
Vanilla Skin, a woody gourmand, is one of Coley’s most-worn fragrances. Her go-to, which she says is “warm, not too sweet and has a sheer drydown that makes it safe enough for work but inviting enough for special occasions,” also comes in a hydrating and moisturizing body oil that absorbs quickly and smells incredible.
- Top: Bergamot, Pink Pepper, Birch
- Heart: Cacao Blanc, Cashmere Vanilla, Tonka Bean
- Base: Incense, Peru Balsam, Amber
Vanilla Skin enthusiast Coley is also a big fan of the woody gourmand Vanilla Smoke body mist.
“It’s rich, soft and has a strong projection that’s earned me compliments whenever I wear it,” she said. “It’s so warm, I want to say it’s cozy, but it’s also so sexy, that when I spray it, I’m more likely to envision black lingerie than a cashmere blanket.”
- Top: Skin Musk, Bergamot Nectar, Sheer Jasmine
- Heart: Fresh Cyclamen, Neroli Blossom, Orange Flower
- Base: Sandalwood Australia Oil, Blonde Wood, White Musk
“Missing Person was an instant best-seller because it taps into that deeply emotional, nostalgic feeling of closeness to someone you love,” says Lim.
- Top notes: Waterlily, Lush Fig, Cassis Buds
- Heart notes: Orris Root, Iris Flower, Jasmine Dew
- Base notes: Skin Musks, Vanilla Madagascar, Patchouli Leaf, Sandalwood
Lim says this aquatic fragrance “has become a cult favorite for its genderless, clean, crisp and green profile that’s perfect for everyday wear.”
Your Amazon Prime Day FAQs, answered
What is Amazon Prime Day and when is it?
Prime Day is Amazon’s biggest sale of the year, offering deep discounts on bestsellers and everyday essentials. This year’s event runs from Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
How long is Prime Day?
This year, shoppers can take advantage of four days of Prime Day deals: Tuesday, June 23 at 3 a.m. ET through Saturday, June 27 at 3 a.m. ET.
What’s new about Prime Day in 2026?
In addition to pushing up the sale to June, Amazon is including several new programs and promotions, including:
- Today’s Big Deals program: New daily discounts up to 50% off or more
- New deals dropping as often as every five minutes during the sale
- Prime members gain access to exclusive travel deals
- Prime members who spend $15 or more on a qualifying online grocery order have a chance to win free groceries for a year
- Prime members who set up a deal alert with Alexa have a chance to win a $1,000 Amazon gift card
- Through June 26, Prime members can get a large pepperoni or cheese pizza from Little Caesars for $5
- Through June 26, Prime members who purchase a new car through Amazon Autos get a $1,500 Amazon gift card
Do you have to be an Amazon Prime member to shop?
Prime Day and all its amazing discounts are exclusively available to Prime members. However interested shoppers can grab a 30-day free trial to try Prime, and its many benefits with no strings attached, and gain access to exclusive deals and the convenience of fast, free shipping.
What are the best deals?
From reporting on Amazon sales for years, we can tell you for certain that Prime Day is the ideal time to stock up on beauty and skincare staples, score big-ticket tech for less, bestselling vacuums, and comb through the massive catalog of Amazon best-sellers. Plus, since this year’s sale runs before the Fourth of July Americana-themed deals and summer hosting essentials.
Is it worth it?
We certainly think so! Prime Day is a great chance to score deals on thousands of best-sellers, top tech and appliances and every day essentials. Our team diligently sorts through all the offers to find you only the very best items to grab on sale.
When is the next Prime Day?
Already wondering when Amazon’s next Prime Day is? We expect Amazon’s October Prime Big Deal Days sale event to return in fall 2026. Follow Post Wanted’s around-the-clock coverage, and you’ll be the first to know about headline-worthy sales. Click here to find all of the best deals.
Why Trust Post Wanted by the New York Post
This article was written by Angela Tricarico, Commerce Streaming Reporter for Post Wanted Shopping, Page Six, and Decider.com. Angela keeps readers up to date with cord-cutter-friendly deals, and information on how to watch your favorite sports teams, TV shows, and movies on every streaming service. Not only does Angela test and compare the streaming services she writes about to ensure readers are getting the best prices, but she’s also a superfan specializing in the intersection of shopping, tech, sports, and pop culture. When she’s not writing about (or watching) TV, movies, and sports, she’s also keeping up on the underrated perfume dupes at Bath & Body Works and testing headphones. Prior to joining Decider and The New York Post in 2023, she wrote about streaming and consumer tech at Insider Reviews.